Polychromie Architecturale

Too few marketing campaigns for new ceramic tile ranges really hit the target. Many are simply too flowery and pretentious. Others follow the herd and are light on differentiation. Most fail to identify and address a specific audience. But, every now and then, I come across a marketing idea that is well focused, coherent and relevant. Continue reading Polychromie Architecturale

A Two-Dimensional Mind

The cereer of tile maker Bronwyn Williams-Ellis began with 3D design, working in ceramics. She completed a BA and an MA at the Cardiff College of Art and had her first workshop in North Wales where she created huge one-off sculptures and garden ware. But, Bronwyn eventually had a kind of eureka moment when she realised that her forte lay in two-dimensional design. Continue reading A Two-Dimensional Mind

You Gotta Fight For Your Right To Be Arty

The ‘Treatment Rooms’ is a privately owned house in West London currently having its exterior walls transformed by a collective of artists, who operate from it under the same name. In this post, I explore a remarkable example of public art and the message it transmits about the commodifiction of art. Continue reading You Gotta Fight For Your Right To Be Arty

Welcome To The World Of Tiles

Diary of a Tile Addict is intended to introduce tile enthusiasts to developments in tile design, significant architectural projects that use tiles creatively, technological developments that are driving the tile industry forward, news on tile exhibitions around the world as they happen, and also as a way to meet the many talented and inspiring individuals who together make the ceramic tile sector so creatively diverse, technically advanced and intellectually fascinating. Continue reading Welcome To The World Of Tiles