The Analogia Project is the result of a long-term collaboration between designer Andrea Mancuso and architect Emilia Serra. Their different backgrounds have allowed them to experiment a visual language able to explore at the same time both the space and the objects.
The Analogia Project is a fictional interpretation of design that integrates a real space with unreal entities exploring the consequential relationship between them.
The objects are sketched in the air by using black wool on a (digitally-designed) transparent threads web, creating an imaginary world that questions our assumed familiarity with physical space.
The ultimate aim is to explore new visual semiotic languages through an interpretation of digital craftsmanship. The latest manifestation of this collaboration is the evocative and ethereal white tiles that make up Storywall.
They are the result of collaboration with master ceramist Alessio Sarri. One of the most talented artists in his field, his CV includes collaborations with artists and designers such as Sottsass, Natalini, Du Pasquier and Morrison.
The surfaces of the tiles reproduce accurately archaeological fragments and ruins from the Museo del Castello Sforzesco in Milano, the Museo Civico Archeologico in Milano and the Musei Capitolini in Rome.
Shapes coming from different times appear on the white ceramic surface reminding us that the past is still living in the present time: the space of the exhibition tells civilisation’s story; one that has always had a close relationship with art.
Virtual digital models of the archaeological artefacts were acquired by using a cutting-edge technique and the prototypes were then used as ceramic moulds. This is an original project that explores the relationship between design, archaeology and craftsmanship in an experimental way.
The Storywall, part of the Analogia Project by Andrea Mancuso and Emilia Serra is an installation especially envisioned for the FuoriSalone 2013, an event that has been running parallel to the Salone Internazionale del Mobile since 1990.
Photography by Lorenzo Tricoli and Giulio Boem.
This article first appeared in Tile & Stone Journal, June 2013.