Toscana by Blustyle

Cotto Comfort

Toscana by Blustyle
Toscana by Blustyle

Coverings will witness the North American launch of a Blustyle, a new Panariagroup brand offering a robust range of contemporary Italian ceramics for both commercial and residential applications.  Products on display will include highlights from 12 new Blustyle collections that are in step with trends such as rustic and refined wood looks, concrete finishes, oversized stones and distinctive marbles.

Toscana by Blustyle
Toscana by Blustyle

According to Panaria’s CEO, Paolo Mussini:  “Blustyle is a brand that leverages the experience and qualities of sister company, Cotto D’Este, and the whole Panariagroup.  The brand offers Made-in-Italy porcelain solutions at traditional thicknesses, taking advantage of the latest technology, the best raw materials, distinctive aesthetics and the production team’s deep respect for the environment.”

Toscana by Blustyle
Toscana by Blustyle

To support the new brand, Blustyle has created a range of tools and materials to help with the specification and installation process, including a dedicated website and new brochure.

Toscana by Blustyle
Toscana by Blustyle

Some may find it strange that one of the 12 new collections is Toscana; a rich traditional cotto look available in two colours (Camaldoli and Capalbio) in 300 by 300 and 150 by 300mm, 9mm thick, with a natural finish.  However, traditional terracotta looks are being seen more and more at global tile shows, as provenance and authenticity becomes even stronger motivational drivers for tile purchases.

www.blustyle.it

A new post by Joe Simpson, Diary of a Tile Addict, March 2017.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s