Signature Stones

Ceramiche Coem's Brit Stone Sand in 200 by 1,200mm
Ceramiche Coem’s Brit Stone Sand in 200 by 1,200mm

At any international tile show there comes a time to drag yourself away from the weird and wonderful and put on your sensible shoes.  In effect, you are seeking to answer one simple question: Will it sell?

Ceramiche Coem's Brit Stone Graphite in 600 by 1,200mm
Ceramiche Coem’s Brit Stone Graphite in 600 by 1,200mm

In seeking new collections that fit the bill, it is rare that you come across a new range of ceramic tiles so squarely set up for the UK market as Ceramiche CoEm’s Brit Stone.  There is, of course, more than a hint in the name.  Brit Stones is a range of unpolished and polished rectified stone-effect tiles in 750, by 1,500, 600 by 1,200, 450 by 900, 150 by 900 and 300 by 600mm formats.

Ceramiche Coem's Brit Stone Grey decor in 150 by 900mm
Ceramiche Coem’s Brit Stone Grey decor in 150 by 900mm

The six colour options seem perfect for the UK market: Ivory, Sand, Grey, Dark, Graphite and Ocean.

Ceramiche Coem's Brit Stone Graphite in 600 by 1,200mm and Grey decor in 150 by 900mm
Ceramiche Coem’s Brit Stone Graphite in 600 by 1,200mm and Grey decor in 150 by 900mm

Put these colours together with special pieces, including decors, interesting surface textures and graphics, and this is a very, very livable range with huge commercial potential.  So, to answer the question is a palpable  “Yes!”

Further coverage of the design trends at Coverings 2017 can be found in Tile & Stone Journal May 2017, Pages 48-65, or online at www.tileandstonejournal.com.

Further coverage of the design trends at Cevisama 2017 can be found in Tile & Stone Journal March 2017, Pages 44 -50 and April 2017, Pages 74-76, or online at www.tileandstonejournal.com.

http://www.coem.it

A new post by Joe Simpson, Diary of a Tile Addict, April 2017.

 

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