The new Wide&Style decorative concept from ABK Ceramiche has just been launched at the Molino48 showroom, Milan, using an original interactive installation inspired by colouring books
Held during Milan Design Week, ABK’s Style Therapy event was inspired by the viral phenomenon of colouring books for adults, an artistic pastime that experts claim boosts concentration and helps restore a sense of peace and balance in our daily lives.
It is an appealing idea that has caught the imagination of the public and fits in perfectly with the concept of creative freedom underpinning the Wide&Style project. This is based on the relaxing activity of colouring in images and lines traced out on ceramic panels, in patterns ranging from floral motifs to small houses and mandalas.
Wide&Style displays a kaleidoscope of graphic effects that stand out for their taste, style and inspiration. Based on the creativity of young designers, graphic artists and illustrators, these products are capable of transforming spaces with an artistic and original touch.
Wide&Style derives from the Wide porcelain tile portfolio produced by ABK Ceramiche with different colours and material effects in sizes up to a maximum of 1,600 by 3,200mm.
As well as a wall covering in bathrooms and spas, it is ideal for use in furnishing, and in the design of kitchens, living rooms and even bedrooms. It can also be used in commercial spaces, such as bars, restaurants and shops, and is an innovative solution for exterior façades.
A new post by Joe Simpson, Diary of a Tile Addict, April 2017.