Studio +tongtong's Torteria San Cosme

Sandwich Styling

Studio +tongtong's Torteria San Cosme
Studio +tongtong’s Torteria San Cosme

Multi-disciplinary studio +tongtong recently created this unusual and colourful design for Torteria San Cosme, a Mexican sandwich shop in the heart of Toronto’s eclectic Kensington Market.

Torteria San Cosme
Studio +tongtong’s Torteria San Cosme

Principal designer John Tong worked closely with his client Arturo Anhalt to bring his childhood memories of Mexico into the 700 sq. foot space.  With this objective in mind, Torteria San Cosme evokes the vibrant colour, playfulness and authenticity of Mexican street food stands.

Walking into Torteria San Cosme, shoppers are struck by a cacophony of colour.  Patterned tiles and hand-painted signs perfectly clash with a vivid large mural covering an entire wall, while an awning of multi-hued webbing cantilevers over the take-out counter.

“We wanted to play with this idea of a stall within a space,” explains Tong. “In Mexico and Central America, a lot of street food stalls are in larger buildings. There will be 10 or so inside a market, all individually contained.”

Torteria San Cosme
Studio +tongtong’s Torteria San Cosme

Riffing on this idea of a space within a space, Tong designed the awning to mimic the structure of a traditional puesto (street food stand.)  The awning is made from industrial nylon strips weaved by hand through chainlink fencing.  Underneath, the take-out counter, which doubles as spot for diners to eat their tortas (Mexican sandwiches), is peppered with hand-painted signage by Hamilton-based artists BrushBoys.

This hand-painted quality continues via the large-scale art mural. Designed and painted by Stephanie Latulippe, the nearly billboard-sized mural reminds Tong of the murals he’d see while visiting Mexico and Central America. “When you drive around, you see these huge murals that seem to have a narrative,” says Tong.  “This mural is very graphic, colourful and has its own hidden narrative.”

The fluorescent tubes, which dangle diagonally above counter-height tables, are also inspired by the food markets of Mexico, that rather than having dim, ambient lighting, are brightly lit. “The warmth of the space comes from the colour and texture,” explains Tong.

Torteria San Cosme
Torteria San Cosme tiles from Mettro

The patterned blue and white floor tiles (1900 Series from Mettro Tile) are a contemporary take on traditional Spanish tiles.  These tiles contribute to the riot of colour throughout the space, from the mural and vintage-looking signage, to the weaved awning and the colourful ingredients on display in the open kitchen.

“The design of Torteria San Cosme has a kind of casual haphazardness to it,” says Tong. “But if you look for it, you can see it’s actually very controlled.  It’s an urban twist on tradition.”

Photography by Naomi Finlay.

tongtong.co   mettro.ca

A new post by Joe Simpson, Diary of a Tile Addict, May 2017.

 

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