100 years of design history, celebrating the centenary of the iconic La Rinascente department store, has been realised in a recent project created by Elle Decor and Elisa Ossino Studio.
Marazzi Triennale, selected in yellow, white and grey, was one of the 100 design icons on display in the windows of the historic store overlooking Piazza Duomo, Milan. This four-curve tile was designed for Marazzi in 1960 by Gio Ponti and Alberto Rosselli and lays claim to be the very first collaboration between design and industrial ceramics.
Alongside Marazzi’s Triennale were furnishing items, accessories and much more: with distinguished forays into the world of graphics, fashion and beauty; as well as pure design.
La Rinascente (which roughly translates as rebirth in Italian) is an Italian retailer – now Thai-owned – that operates high-end up department stores featuring clothing, household and beauty products. It was founded in Milan in 1917 by Senatore Borletti.
Currently La Rinascente owns 11 department stores in Italian cities: two in Rome and one each in Milan, Genoa, Turin, Florence, Palermo, Catania, Cagliari, Padova and Monza. The Milan store in Piazza Duomo is the group’s flagship.
Vittorio Radice, who joined the company in 2005, is credited with its recent turnaround. The chain is well known for its collaboration with contemporary designers and architects, such as Fabio Novembre, Future Systems, Lifschutz Davidson Sandilands and Vincent Van Duysen.
A new post by Joe Simpson, Diary of a Tile Addict, July 2017.