With the European hospitality sector’s combined annual turnover exceeding €1.0 trillion, and hoteliers constantly seeking to attract customers from the 1.184 billion international tourist arrivals, a fresh interior is paramount. Planned and well-targeted refurbishment is a key to keep customers returning; with Hotel & Leisure Advisors finding that annual hotel revenue rises 14.5% following a make-over.
Although hotel remodelling generally operates in a six year cycle, hoteliers are need to regularly assess how their space can be reimagined to attract additional revenue. Surface finishes are one obvious option, and here TheSize’s elegant and durable Neolith sintered stone solutions are making their mark. Neolith’s lightweight slabs can be easily applied to existing surfaces, from kitchen and bathroom worktops through to cabinets and flooring. This, in turn, saves time and cost as hotel room closures are kept to a minimum. Neolith’s luxurious designs also offer inherent resistance to wear and tear, making them ideal for these high-footfall environments.
TheSize recently worked with the Hilton Hotel in Milan to help improve the hotel’s image and guest experience. Neolith Calacatta Gold was specified to create a look reminiscent of upmarket Milanese homes. The new décor provides the look and feel of marble with the inherent technical properties of sintered stone. The entrance hall design now reflects the quintessential Milanese aesthetic, while enabling the business to differentiate itself from its competitors.
Another project to showcase Neolith’s ability to add style, elegance and sophistication to any interior is the Hotel Fairmont Rey Juan Carlos in Barcelona. Here Neolith Calacatta polished stone was used as the flooring throughout the main atrium. The client wanted to ensure a non-continuous, tiled effect that would provide an eye-catching point of interest as soon as guests entered. Additionally, Neolith’s longevity and ease-of-cleaning means that it will cope with the lobby’s high footfall.
Mar Esteve Cortes, Marketing Director at TheSize, comments: “In this industry, reputation is everything. This is especially true in today’s connected world where online reviews can easily make or break a business. Outdated hotel interiors in need of a refresh can jeopardise the customer experience and, ultimately, the hotel’s reputation. Customer feedback can also keep hoteliers up to speed with what consumers actually want.”
“The brand identity of a hotel is essential as it forms the first impression when guests walk through the door. So, by refurbishing facilities and specifying design-led and long-lasting materials, hoteliers can create a unique or consistent design that will attract both new and returning visitors.”
TheSize has recently launched its annual My Neolith Project competition with the theme of hospitality at its heart. This award will showcase the very best establishments which have used Neolith products over the past three years to great aesthetic effect. To find out more, please click on the following link: https://www.neolith.com/en/highlights/contests/professionals
A new post by Joe Simpson, Diary of a Tile Addict, October 2017.