The Lea Ceramiche Showroom in Milan

Sloping Showroom Surprise

The Lea Ceramiche Showroom in Milan
The Lea Ceramiche Showroom in Milan

Patrick Norguet has designed new window displays for the Lea Ceramiche Showroom in Milan.  The centrepiece of the installation at Via Durini is the new PAD décor that Norguet has created for the Slimtech Take Care collection.

The Lea Ceramiche Showroom in Milan
The Lea Ceramiche Showroom in Milan

Grand Angle is a display that I designed for the presentation of my new décor collection, PAD.  The tiles are suspended in a false perspective that creates depth and transports us into the world of the product.  This extremely simple structure enhances the Tamis and Oakland variants.  These boxes, being elements of the global space, suggest a different perspective that allows us to present combinations of motifs on the one hand and on the other hand different uses of ceramics (floors, walls, ceilings),” explains Norguet.

The Lea Ceramiche Showroom in Milan
The Lea Ceramiche Showroom in Milan

Composed of two designs, Tamis and Oakland, PAD recreates on large tiles two abstract patterns with uneven and irregular lines, made with 3m by 1m ultra-thin laminated porcelain stoneware.  The two decorations frame the perspective sections of the space, brought to life by furniture from Ethimo, and transform traditional cladding into new items of furnishing.

The Lea Ceramiche Showroom in Milan
The Lea Ceramiche Showroom in Milan

Combined with floor tiles from the Take Care collection, the PAD surfaces emphasize the expressive potential of the material: its tactility and softness, the iridescent effect with gentle relief of the designs that generate movement and fluidity on the ceramic.

The Lea Ceramiche Showroom in Milan
The Lea Ceramiche Showroom in Milan (detail)

The collaboration with the French designer, which began in 2010, continues Lea’s track record of lengthy partnerships with international designers that aim to deliver new and original interpretations of ceramic materials. These close collaborations have also made it possible to explore unconventional applications of ceramic surfaces.

The Lea Ceramiche Showroom in Milan
The Lea Ceramiche Showroom in Milan

The PAD and Take Care decorations are made of 5.5mm thick Slimtech laminated stoneware.  These innovative, large, lightweight, durable (fibreglass reinforced), and environmentally-friendly tiles, suit both contemporary interior and exterior architecture, as well as non-traditional applications such as furniture finishes, kitchen worktops, doors, etc.

ceramichelea.it

A new post by Joe Simpson, Diary of a Tile Addict, December 2017.

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