There’s no time for feeling blue with leading UK tile distributor CTD Tiles’ new mood matcher. CTD’s new on-line tool is able to recommend potential tile buyers a custom colour palette based on emotions that draws on historical data and psychological research into the impact of colour on mood.
CTD’s Match My Mood tool arrives shortly after Pantone’s announcement that Ultra Violet is the Colour of the Year for 2018. Inspired by research into colour psychology, colour meanings and the impact of colour on mood, Match My Mood aims to allow customers to create a room with their dream atmosphere.
Each emotion selected on the tool matches to specific colours based on colour meanings and attributes allowing users to receive a fully personalised colour palette. Whether you want a room that sparks creativity or inspires confidence, CTD claims that there’s a blend that is waiting just for you…
The choice of emotions includes Ambition, Balance, Calm, Compassion, Confidence, Creativity, Elegance, Excitement, Fun, Happiness, Neutral, Passion, Peace, Relaxation, Tenderness, and Warmth. What’s more, Match My Mood offers a detailed description of exactly why certain colours are associated with certain emotions, charting their evolution through history to the present day.
The commercial value for CTD comes from the fact that if users want an exact match for their individual colour palette, the tiles recommended for use with each colour scheme are selected from CTD’s Match My Mood range. This high-quality glazed ceramic tile range offers an immaculate, gloss finish.
Amanda Telford, Product Specialist at CTD, said: “Colour has always deeply affected emotion and we believe that everyone will enjoy finding out their personalised colour palette. We wanted to create something that would really allow customers to customise their room with a unique blend of emotions and we believe that our customers will enjoy testing different palettes and realising the effect on their mood.”
The Match my Mood tool: https://www.ctdtiles.co.uk/matchmymood/
A new post by Joe Simpson, Diary of a Tile Addict, March 2018.