Rilievi, designed by Zaven – Enrica Cavarzan & Marco Zavagno, is the new collection of high-impact interior design coverings that overturns the traditional rules of ceramic tile creation: three-dimensional elements with different geometric forms and colours decorate the large slabs by Cedit, transforming walls and spaces into imaginative scenarios that constitute real works of art.
The collection reflects the research for the transformation of a two-dimensional sign into a volume that the two designers have been carrying out for a long time, reinterpreting and industrializing on a large scale their Practice Practice Practice project: a limited edition ceramic art piece, which was presented at the London Design festival in 2017 and awarded with the 2018 Wallpaper Design Award.
Zaven’s creative spark found its highest expression in Cedit and gave life to a unique and original collection that plays on the modular repetition of a 3D element in ever-changing configurations: a design that combines different shapes and shades on large porcelain slabs of different colors, in order to maximize customization freedom.
“We wanted to use ceramics’ potential for bringing spaces to life, by playing around with scale and modular repetition,” the Zaven duo explain, “and so we designed three different modules which can be configured in infinite combinations, to give surfaces volume and depth.”
The partnership with Cedit enabled the designers to experience the applicational and expressive potential of ceramic coverings and create a sculptural project that combines the excellence of craftsmanship with the qualities of industrial production, the two key factors in the brand’s DNA.
Stefano Torrenti, CEO of Florim Ceramiche – the Group which owns CEDIT – explains: “Florim is not, strictly speaking, a ceramics firm; it is an Italian design firm that is proud to work in ceramics. The Rilievi collection fits perfectly into our mission, which is to transform the perception of industrial ceramics from functional objects to design objects, an essential part of any aesthetically optimal interior.”
The Rilievi collection was presented in a striking installation specifically created for Spazio CEDIT by the BRH+ architecture firm to mark Milan Design Week 2018.
More at: https://www.florim.com/it/cedit/
A new post by Joe Simpson, Diary of a Tile Addict, May 2018.