Mini Hexa Contract by Wow

Winsome Wow

Mini Hexa Contract by Wow
Mini Hexa Contract by Wow

As Tile Addict has observed is past posts, when a company that specialises in the design and production of special pieces for mainstream tile manufacturers creates its own commercial brand, the results can be spectacular.  Years of technical know how, cutting-edge trend analysis and in-house creative expertise suddenly burst forth in an eclectic mix of on-trend designs.

Petal by Wow
Petal by Wow

Wow is the latest, and one of the brightest, examples.  Since 2001, it’s parent company, Tendencias Ceramicas (known as Tencer) has been creating exclusive wall tiles for some of Spain’s leading tile companies.  In year 2013 Tencer added a custom-made division, a new distribution division, and launched the Wow brand.   A year later this was reinforced by opening a sister company, Wow USA, in Virginia to manage sales and distribution of bespoke products and the Wow brand.

Moon by Wow
Moon by Wow

Wow can draw on the resources of a fully-equipped factory with four kilns, four presses, five injection machines, and 11 production lines covering single and double firing, as well as 3rd and 4th firing.  Couple this with a talented design team and the result is a portfolio of small format tiles and special 3D forms that ticks just about every trend box.  At Coverings this year Tile Addict was struck by the near universal commercial potential of each and every design displayed in Wow’s compact gallery-style stand.

Blanc et Bleu by Wow
Blanc et Bleu by Wow

The designs are clearly the product of careful observation and analysis of current colour trends and the market’s material preferences.  Full use of the latest moulding, glazing and decoration technology delivers a creative, sophisticated and innovative collection that offers a huge range of 3D wall tiles and decors.

Hexa by Wow
Hexa by Wow

As well as 3D wall coverings, the portfolio also includes floor tiles and printed tile designs.  The individual ranges – Subway, Second Skin, Essential, Crafted, Boreal, Cement, Stripes, Drops, Blanc et Bleu, Briques, Gradient, and Mestizaje – are capable of redefining spaces in line with contemporary fashion while offering ceramic tile’s proven durability and resistance.

Cement Play Decor by Wow
Cement Play Decor by Wow

Mesmerising, hypnotic and uber cool, this is a decorative portfolio that would grace the showroom of any aspirational tile retailer around the world.  It should also prove a hit with architects and designers as it offers a great opportunity to express creativity in surprisingly innovative ways.

Part of the Wow portfolio as displayed by Casa Ceramica
Part of the Wow portfolio as displayed by Casa Ceramica

More at: http://www.wowdesigneu.com or http://www.tendenciasceramicas.com

A new post by Joe Simpson, Diary of a Tile Addict, May 2018.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s