The Casalgrande collections have been given a new space to shine at the Creative Centre 2. Joining the existing Casalgrande headquarters, this new 500sq.m area enables the company’s ranges to be presented in a variety of realistic settings.
Visitors now have the chance to fully imagine ways to utilise the creative surface solutions on offer, and to grasp the atmosphere each style can deliver. Additionally, this new form of showroom aims to alter the traditional type of ‘sales showroom’ by providing a more creative space that focuses on communication and information. They become a space where minds can meet to formulate ideas and discuss projects.
Casalgrande has found previous success in this form of showroom having opened multiple Creative Centres in the last few years – the first, built next to Casalgrande’s manufacturing hub, the second opened in Foro Buonaparte in Milan, and a third opened in Rome on the 24th May. They choose their locations carefully and select areas that will help enrich the architectural and design traditions nearby, offering stories behind their collections, and enthusiasm in a sector that needs constant reinvigorating.
A new post by Hanna Simpson, Diary of a Tile Addict, December 2019.