Nothing makes a statement quite like an uninterrupted expanse of pink and nothing creates an imposing industrial impression like coarse colourless concrete. Forgoing all convention, greatly honoured and notable architect Sir David Adjaye has combined these two defining features to create an incredible signature.
A similar effect was previously achieved at the Ruby City art museum in San Antonio, Texas which took pre-cast red-tinged concrete panels to create a staggeringly impactful exterior. Now in California, a Los Angeles store for brand The Webster has welcomed its own pink industrial-chic.
Curving outwards from the Beverly Center is a large protruding arc clad in pink concrete panels creating a sheltered entrance into the shop. The interior is awash with even more pink, curves, and concrete. An amalgam of roughly marked and formed industrial elements, earthy textures, and a soft trendy tone creates a curious atmosphere that oozes style and gives more than a nod to modernity.
To offset the expanse of warmth provided by the concrete, a pale terrazzo floor was installed. Predominantly flecked with grey, and a touch of pink to create harmony between the surfaces. The building, designed by Adjaye’s firm Adjaye Associates is an awesome demonstration of what can be achieved with a simple twist of popular materials.
Dror Baldinger
Laurian Ghinitoiu
A new post by Hanna Simpson, Diary of a Tile Addict, March 2020.