At Cersaie later this month, Wow Design will present ten new collections and The Unexpected, a central space featuring three ideas the company will unveil that expand the possibilities of ceramics within architecture and design. The new collections explore different approaches to geometry, colour, and material, while The Unexpected goes one step further by revealing new ways of understanding and using ceramics beyond their conventional applications.

This concept takes shape in Reorigin, the exhibition project designed by Summumstudio. Spanning 400sq. metres, the space is articulated around a central core dedicated to The Unexpected, while the collections unfold around it, creating a journey in which product, architecture, and design form part of a single narrative.

The project also challenges the conventional parameters of ephemeral architecture through a construction system based on recyclable, low-impact materials, and structures. Conceived to meet the functional requirements of an exhibition space from a more responsible perspective, the system allows its elements to be dismantled, reused and adapted to new configurations.

In this way, both the content and the architecture itself share the same ambition: to challenge convention and open up new paths. From the product to the space that contains it, Wow presents a vision of ceramics that broadens its fields of application and positions the material as a catalyst for new connections with architecture, interior design and the wider design world. You can find the Wow innovations in Hall 37, Stand A64-B63.

More at: https://www.wowdesigneu.com/collection/wow-collection/