KBX – an innovative new kitchen and bathroom trade fair – is launching at London’s Business Design Centre from 15th – 17th September 2027. KBX says it will ‘unite leading kitchen and bathroom brands with the architects, interior designers, developers, specifiers, and industry decision makers shaping the future of luxury interiors’.
The event has been created by the team behind designerati, working alongside event organiser The Assembly. Together they are set on delivering a ‘fresh approach to the traditional trade show’. This will involve creating ‘a carefully curated, design-led event with a 12-month programme of strategic brand marketing, editorial content and targeted audience engagement’, aiming to ‘redefine how the industry connects, collaborates, and does business.’
Clara Perry of designerati, one of KBX’s founders, stated: “Having worked in this industry for more than 25 years, I know the strength of its brands, the pace of innovation, and the importance of connecting the right people. KBX is an opportunity to bring the kitchen and bathroom specification community together around the products, ideas and solutions that matter to their businesses and projects. We want to create a relevant, industry-led event that reflects the ambition of the sector and helps move it forward.”
Michael Dynan, co-founder of The Assembly, added: “At The Assembly, we believe the live event should be the pinnacle of a much bigger relationship, not the beginning and end of it. Beyond the three-day event, KBX will work with a curated collective of brand partners on 12-month programmes shaped around their commercial objectives, combining co-ordinated marketing campaigns, content, introductions and meetings with relevant industry professionals, creating value before, during and long after the show itself.”
Founding brand partners already confirmed for the 2027 event include Blanco, Haier, Sonas Bathrooms, The 1810 Company, Schock, Roman Showers, Miele, Rokpunkt, Schueller, next125, Kitchenex, and Quooker. As well as Diary of a Tile Addict, KBX’s media partners include designerati, KBB Focus, and InstallerInsight. The event will also be working with BIFIS, Bathroom Association, The KBSA, ACID, and SBID.
Organised around three principles – Design. Specify. Connect. – KBX will mix product discovery with a programme of live content, immersive design features, and opportunities for brands to build relationships with the professionals shaping residential, hospitality and commercial projects. The event will target architects, interior designers, developers, housebuilders, retailers, showrooms, and commercial property specifiers. Rather than treating participation as a short-term exhibition booking, KBX will work with a limited number of invited brand partners, building relationships around their commercial objectives and the audiences they want to reach across a 12-month campaign.
KBX will feature a series of dedicated spaces and content programmes designed around kitchen and bathroom specification.
● The Kitchen of Tomorrow in partnership with Quooker: An immersive installation showcasing emerging technologies, robotics, intelligent appliances and innovative materials shaping the kitchens of the future.
● KBX Wellness: A dedicated showcase of innovative bathroom products, sensory experiences and technologies designed to enhance wellbeing and relaxation.
● KBX Stage: A dynamic programme of expert discussions, keynote presentations and interviews exploring the ideas and challenges shaping the industry.
● FutureKitchen Conference in partnership with Quooker: A research-led conference bringing together industry experts to challenge conventional thinking and explore the future of kitchen design, specification and living.
● X-Over Bar: A striking networking destination where futuristic design meets raw, natural materials, encouraging connections, conversations and longer dwell time.
The event will also host the designerati Awards 2027 on Thursday 16th September.
More at: https://kbxpo.co.uk/