Apicer’s 2024 The Art of Possibility Tour of Portugal proved hugely inspirational. It offered Diary of a Tile Addict’s Joe Simpson a wonderful opportunity to visit some of the country’s leading manufacturers, see numerous examples of ceramic street art, experience tile’s massive contribution to contemporary Portuguese architecture, and – best of all – get fully immersed in the history, heritage, and passion that drives Portugal’s … Continue reading Primus Vitoria: production paradox