When is a biscuit not a biscuit? When it’s a tile. This is one of the messages in British Ceramic Tile’s new corporate video, which launched to the trade this month. British Ceramic Tile intends the video to give retailers and buyers a real insight into the factory and its state-of-the-art manufacturing processes. Viewers are taken on short but sweet tile-making journey, from the raw material stage right through to creating the tile biscuit and decoration techniques.
Head of Retail Marketing and Brand, Jayne Adamson, says: “Our workforce, our factory and our tiles are the driving force of the business. There is so much that goes on behind the scenes at our Devon site that the only way to truly communicate our strengths is through video. We wanted to capture the passion and obsession we have for tiles at every stage during the journey, highlighting facts such our locally sourced raw materials and our innovative manufacturing techniques to give customers a fuller understanding of what we do.”
A UK manufacturer with a workforce of 400, British Ceramic Tile’s factory produces up to 132,000 sq. metres of tiles per week. Through a combination of production processes where old meets new, the company’s in house product and design team now offers that market a commercially strong, design-led portfolio that uses a variety of cutting-edge manufacturing techniques.
A new post by Joe Simpson, Diary of a Tile Addict, December 2017.