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A still from British Ceramic Tile's new corporate video
A still from British Ceramic Tile’s new corporate video

When is a biscuit not a biscuit? When it’s a tile.   This is one of the messages in British Ceramic Tile’s new corporate video, which launched to the trade this month.  British Ceramic Tile intends the video to give retailers and buyers a real insight into the factory and its state-of-the-art manufacturing processes.  Viewers are taken on short but sweet tile-making journey, from the raw material stage right through to creating the tile biscuit and decoration techniques.

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