Always attentive to technological advances, colour trends and material finishes, Wow has created a distinct and recognisable style, which is available in 42 countries world-wide.
Working closely with architects and interior designers, Wow creates and designs new tile concepts in the Design Studio, then develops prototypes in the Lab, before moving to full production at the 22,000 sq. metre Tendencias Cerámicas facility in Spain.
With 16 years’ experience, and an enthusiastic team of young professionals, Wow prides itself on its constant evolution and creative drive. Wow has developed some truly exciting and on-trend ranges for 2020; many of which would have been on display at Coverings this year. They include Bejmat, a porcelain floor and wall tile in 50 by 150mm, and 150 by 150mm. The colour and surface options include Bejmat Tan Matt, Bejmat Carmin Gloss and Bejmat Square White Gloss.
The porcelain Duo Collection, including Duo Grey and Duo Coral, is a 150 by 150mm wall and floor tile.
The Elle Floor Collection, with design options such as Elle Floor Plum, Elle Floor Wood, Elle Floor Coral, and Elle Floor Concrete, is also a porcelain floor and wall tile, this time in the slightly larger 185 by 185mm format.
Enso Collection spans Tanka Graphite and Yakedo Brown. These 100 by 500mm porcelain wall and floor tiles complement Suki Grey, Karui Grey, Nakama Grey, and Wabi Grey: all in 125 by 125mm. Also offering fashionable hues, the white body Enso Collection wall tiles come in 125 by 125mm.
The Six Collection, with design such as Six Coral, Six Grey and Six Hexa Grey come in 117 by 117mm and 140 by 160mm hexagons: another porcelain range that is suitable for wall or floor applications.
The Solid Collection features designs including Solid S Chalk, Solid S Basalt, Solid S Cotto (all in 62.5 by 125 mm) and Solid M Cotto in 125 by 125mm, plus Solid XS Moss, Solid XS Cotto, Solid XS Basalt, and Solid XS Chalk in 62.5 by 62.5mm, Solid S Moss and Solid S Chalk in 62.5 by 125mm; and Solid XL Sky in 250 by 250mm.
Bang on trend is the white body Zellige Hexa Collection. Design such as Zellige Hexa Wine in 108 by 124mm are really enjoying some time in the spotlight in the current tile market.
Virtual Coverings
Like many of the leading producers, Wow was looking forward to displaying its latest design at Coverings this year. But, while the New Orleans event had to be cancelled due to Coronavirus, all is not lost. As response, Wow has created a virtual Coverings guide here. Follow this link and you can ‘visit’ Wow’s booth, taking a 360º virtual tour. Visitors can also download the catalogue for each one of the new collections presented.
Wow’s goal was to make viewers feel that they were at Coverings, at least for a while. Tile Addict is happy to share this virtual exhibition experienece with our many followers around the globe.
WOW Design
A new post by Joe Simpson, Diary of a Tile Addict, April 2020.