Colour of the Year 2023: Everything Else

Opting for something entirely different, these companies have selected colours for 2023 that stand apart from the pinks, greens, and earth tones that are dominating Colour of the Year choices.


Keeping things ultra safe is Behr’s all white Blank Canvas. As neutral as a neutral can get, Blank Canvas does what it says on the tin.

Coloro + WGSN

Continuing on from Pantone’s 2022 metaverse inspired Veri Peri, Coloro + WGSN’s choice for 2023 is a shade chosen to represent “wellness and digital escapism” – Digital Lavender.


A stunningly rich yellow/orange, Backdrop x Coming Soon’s chosen shade Color of the Year was inspired by Bottega Veneta boots and rubber bands.


Is it an earth tone? Is it a pink? Pantone‘s Viva Magenta is hard to place, so we’ve put this purple-tinted red amongst Colour of the Year’s other outliers.

A new post by Hanna Simpson, Diary of a Tile Addict, January 2023.

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