The next trend is potentially the most adorable – Baby Metros. A simple size down from their classic counterpart, these mini metro tiles were everywhere at Cevisama, gracing walls in a number of colours and textures, but all with a certain sweetness that only tiny tiles can bring. Before I was aware of just how many baby metros I’d see throughout the show, I’d snapped … Continue reading Baby Metros
A beautiful blue-green taking the world by storm, this gorgeous colour was everywhere at Cevisama. I’ve landed on the name Sea Moss which may be controversial given that as a food sea moss is usually a shade of beige. But it can come in a variety of colours from purple, to green, to the exact shade of teal that’s trending, so I’m sticking with Sea … Continue reading Searching for Sea Moss
Too few marketing campaigns for new ceramic tile ranges really hit the target. Many are simply too flowery and pretentious. Others follow the herd and are light on differentiation. Most fail to identify and address a specific audience. But, every now and then, I come across a marketing idea that is well focused, coherent and relevant. Continue reading Polychromie Architecturale
