At any international tile show there comes a time to drag yourself away from the weird and wonderful and put on your sensible shoes. In effect, you are seeking to answer one simple question: Will it sell?
In seeking new collections that fit the bill, it is rare that you come across a new range of ceramic tiles so squarely set up for the UK market as Ceramiche CoEm‘s Brit Stone. There is, of course, more than a hint in the name. Brit Stones is a range of unpolished and polished rectified stone-effect tiles in 750, by 1,500, 600 by 1,200, 450 by 900, 150 by 900 and 300 by 600mm formats.
The six colour options seem perfect for the UK market: Ivory, Sand, Grey, Dark, Graphite and Ocean.
Put these colours together with special pieces, including decors, interesting surface textures and graphics, and this is a very, very livable range with huge commercial potential. So, to answer the question is a palpable “Yes!”
Further coverage of the design trends at Coverings 2017 can be found in Tile & Stone Journal May 2017, Pages 48-65, or online.
Further coverage of the design trends at Cevisama 2017 can be found in Tile & Stone Journal March 2017, Pages 44 -50 and April 2017, Pages 74-76, or online.
A new post by Joe Simpson, Diary of a Tile Addict, April 2017.