Lavazza's new flagship store in Milan's Piazza San Fedele

Lavazza Luxury

Tile Addict’s favourite Italian coffee brand Lavazza has created a flagship store and café in the centre of Milan, where it is seeking to engage customers in a multi-sensory themed coffee experience. UK agency JHP has designed the space, which seeks to present the everyday ingredient of coffee in surprising new ways, while embodying every aspect of the Lavazza brand. The store pioneers Coffee Design, an ‘artform’ created by Lavazza to offer innovative and unusual flavour combinations. Continue reading Lavazza Luxury