Mystone Lavagna by Marazzi

Back to Black

One of Henry Ford’s famous quotes – almost certainly apocryphal – about the Model T was: “A customer can have a car painted any colour that he wants, so long as it is black.”

This quotation, of course, does not mean that Henry Ford was against consumer choice. Rather it indicates that he was committed to one thing above all else; widening car ownership as far as possible.  The Model T Ford only came in black because the production line was geared to efficiency and quality.  Spraying different colours would have required a break in the production line, meaning increased costs, more staff, more equipment, a more complicated process, and more risk.  Another key reason was black automotive paint dried quickly, and speed was important at the Ford plant because of its production volumes.  So Model Ts only came in black for 12 out of the 19 years they were in production.

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