The Lidl supermarket chain has commissioned Liverpool’s Tile Fire to manufacture and install two bespoke tile murals depicting the towns history at their new store in Halstead, Essex. The murals were produced from photographs dating back to the early 1900s; one depicting the town centre and the other Halstead’s former train station. Lidl originally from Germany opened it’s first UK store in 1994 and the company now boasts over 650 stores across the UK.
The images were sourced with help from the Halstead History Society. “We supplied the photos from our archive,” explains the Society’s Jim Davis, “and I know the whole history society were thrilled when they originally contacted us.”
Tile Fire’s Director, Andrew Cousins, comments: “We’re ecstatic to have been involved in such a unique project. The murals remember a time over 100 years ago and I’d like to think they’ll still be around in 100 years for future generations to enjoy.”
Tile Fire, which manufactures bespoke tiles and tile murals, was set up with support from the Prince’s Trust Enterprise Scheme. Now in its 6th year of trading, Tile Fire has worked with a wide range of national companies to produce bespoke and printed custom tiles. The company has produced tiles for such well known brands as Nando’s, InterContinental Hotels Group, Cluttons, and Havana Club. Tile Fire has also produced tiles for many independent retailers and restaurants across the country. In June 2016 Tile Fire produced over 5,000 individual terracotta tiles for a public arts project to commemorate the 100th anniversary of the Battle of the Somme. This project, called Path of the Remembered, featured artwork supplied by the public. Tile Fire has also created many photo tile murals and custom-printed tiles for residential projects across the UK. In recognition of this success, Andrew Cousins won the North West Enterprise Award in 2016.
A new post by Joe Simpson, Diary of a Tile Addict, November 2017