Marazzi has continued its impressive run of European showroom openings with the unveiling of the iconic Italian tile brand’s first Polish showroom in Warsaw. Hot on the heels of London and Paris, Marazzi is continuing its dialogue with the international community of architects and interior designers in Warsaw’s Ochota district; one of the most dynamic and fastest-evolving areas of the Polish capital.
Marazzi’s chosen address is the Eurocentrum, already well known in the city as the home of many prestige businesses. The space new showroom space has been designed to give visitors a full view of the many solutions available from the Marazzi brand, with the emphasis on top quality materials and avant-garde creativity.
Coming hot on the heels of the Paris showroom in Saint-Germain-des-Prés last September, and that in Clerkenwell, London, which opened last May, the Warsaw investment confirms Marazzi’s strategy of reinforcing the brand’s presence in the main European capitals, and reinforcing its profile with architects and interior designers. With more than 250 customers and architecture professionals attending the official opening of the Warsaw showroom, the strategy appears to be working.
“We are convinced,“ says Mauro Vandini, “that Marazzi’s offering provides a combination of values, experience, research and innovation that is very much in demand with international designers and architects at present. The Polish ceramic tile market is expanding, with demand increasingly oriented towards high-end products. We have a long-established presence in this country, since we have been working with all the leading retailers for a considerable time. The aim of this new space is to consolidate Marazzi’s position as the benchmark brand, both for our customers and for the community of architects.“
The Marazzi Group, which currently exports to more than 140 countries, founded in 1935 in the Sassuolo disctrict of Italy. Today Marazzi belongs to Mohawk Industries, a multinational group and the world’s largest flooring manufacturer.
A new post by Joe Simpson, Diary of a Tile Addict, December 2017