Micare by Wow is a range that revisits glazed ceramics through the honesty of raw material. Inspired by the glassy wall tiles that shaped the interiors of the ’60s and ’70s, Micare draws from the material memory of that era to craft a unique materiality rooted in origin and authenticity. The 50 by 150mm format – an essential element of Wow’s identity – enables modular design and the construction of ceramic envelopes with their own rhythm.

The collection works with the essential elements of the ceramic language – gloss, relief, modular repetition, and chromatic depth – translating them into a contemporary context through a focus on matter, volume, and light. The palette spans earthy, warm, and rich tones, grouped into ranges that move from sandy neutrals to mineral greens and blues, with more spiced accents.

The collection uses a richly textured vitreous glaze that incorporates mica; tiny metallic particles that add a subtle mineral shimmer. It is not a decorative effect but a luminous microstructure that activates each piece and produces quiet optical depth.

Micare is structured into six ranges – Linen, Ambar, Alpi, Evergreen, Midnight, and Saffron – offering warm and mineral tones while maintaining the material character that defines the collection. Each range comes in three intensities – Light, Medium, and Dark – allowing natural gradients, layering, and transitions.

Micare’s character is strengthened by two reliefs developed specifically for the collection: Rim and Canale. Both revisit the volumetric gestures of retro wall tiles, but with a refined, contemporary expression.

More at: https://www.wowdesigneu.com