Over the next couple of weeks Diary of a Tile Addict will be sharing some of the new tile ranges that will be on display at Coverings, Atlanta, USA from 8th May. Tile Addict is starting with one of Spain’s foremost manufacturers, Colorker. A nod towards design and creativity, the Evoke range is from Colorker’s ZYX collection. Featuring triangular and small diamond shapes with a multitude of finishes and reliefs, the varying sizes and textures create remarkable personalities, designs and play on light.
Colorker’s Lincoln collection delivers a faithful imitation of the veining of natural marble with a subtle twist. Lincoln is available in white, a raised window relief and a graphic grey pattern with slight color variation. The range comes in six formats of varying thickness.
Colorker is just one of the factories exhibiting under the Tile of Spain umbrella, the international brand representing 125 ceramic tile manufacturers belonging to Ascer (the Spanish Ceramic Tile Manufacturer’s Association). As well as helping members showcase a fantastic array of innovative tile designs, Ascer will deliver a schedule of value-adding events at Coverings 2018, North America’s largest tile and stone exhibition.
The Tile of Spain booth, located in the center of the Spanish Pavilion, will feature educational seminars and video presentations, including award-winning architectural and design projects and an overview of Tile of Spain manufacturers’ achievements.
Visitors to the Spanish Pavilion will witness some of the most advanced ceramic tile technology and breathtaking design choices the world has to offer from the 85 Spanish ceramic and stone manufacturers exhibiting at the show. For a booth directory of Tile of Spain’s 85 exhibiting manufacturers’ visit: http://tileofspainusa.com/coverings-2018-tile-of-spain-exhibitor-directory/
Highlights of the programme include: Augmented Reality – Ceramic Trends 2018. On Wednesday, May 9th at 12:45pm and Thursday, May 10th at 12:00pm the Tile of Spain pavilion will dig deep into the broad array of micro tools that creative directors can employ to create the most effective and layered looks the world of ceramics has ever seen. Purchasers, sales-people, specifiers and end-users alike should all find valuable take-aways from this session by learning to distinguish the multiple layers of modern design and production techniques in ceramics.
Another key topic is Optimal Approach to 2018 Ceramics – The Building System. This will run on Tuesday, May 8th at 12:00pm and 2:00pm; Thursday, May 10th at 2:00pm; and Friday, May 11th at 12:00pm. This session will reveal some key tips and tricks to getting the most out of tile in today’s buildings. As a supplement to the conference session Skin vs. System, it will explore sales channels, specification practices and material selection models that can make the use of tile the single most important and impactful aspect of your next project.
Finally Talk to the Expert Happy Hour on Tuesday, May 8th from 3:30pm to 6:30pm is an extended session that offers the opportunity to Talk to the Expert about tile specification, trends and more.
The 2018 Spanish Pavilion is organized and sponsored by ASCER, and ICEX Spain Trade and Investment. For more information, contact info@tileofspainusa.com
A new post by Joe Simpson, Diary of a Tile Addict, April 2018.