Viva’s approach to the Bologna exhibition in 2004 was equally novel.
The company’s stand featured a plain wall set against a triangle of gravel, with an information post directing visitors to a private showing in a building locate behind the bus stops near to the main entrance of the Bologna Exhibition Centre. The sign listed a ‘phone number to book an appointment. To access the full article become a Diary of a Tile Addict member. - Signup
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