Fashion Statement

Pret a Porter by Viva Ceramica
Pret a Porter by Viva Ceramica

By Cersaie 2004, Viva Ceramica had established a strong reputation for design flair and originality.

Viva’s approach to the Bologna exhibition in 2004 was equally novel.

The company’s stand featured a plain wall set against a triangle of gravel, with an information post directing visitors to a private showing in a building locate behind the bus stops near to the main entrance of the Bologna Exhibition Centre.  The sign listed a ‘phone number to book an appointment.

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