London-based tile designer, Lubna Chowdhary, started her career as a conceptual ceramic artist, producing large installations of quasi-industrial forms which were a clear comment on the scale of waste generated by developed countries. However, as she became increasingly disillusioned by the indifference of gallery owners and the general public to her work, Lubna Chowdhary began to feel that she was actually starting to contribute to society’s waste rather than providing an effective artistic critique. “There is a real issue of unnecessary objects cluttering up our world, and my sculptural work was themed on the issue of mass consumption, but I increasingly began to realise that there I was, contributing to the same process.”