The ethos of 41Zero42 is to dare to be different.  If only dead fish go with the flow, the design team at 41Zero42 are clearly energetic salmon leaping up the rapids to spawn new ideas.  But the company’s design ethos is not all about originality for its own sake.  Many of the company’s ranges are firmly rooted in the ceramic tradition; the skill lies in systhesising this heritage and channeling it in a fresh direction.