KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers

Magnificent M Cube

In a city where white and grey are the predominant colours for construction, and with a client brief looking for a building that stands out, MVRDV found the perfect compromise for this Beijing shopping centre.  Using pearlescent tiles to cover the façade, the building is both neutral and eye-catching.

KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers
KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers

Rather than create a full square block of iridescence, areas of checkerboard, angular cut-out sections, and terraces oriented to key areas of interest help break up the exterior. The unique tiles were created in China, hand-glazed and fired at different temperatures in three layers.  The effect they give when coupled with varied lighting and weather conditions is a rainbow of blues, purples, and yellows.

KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers
KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers

The 36 metre high building is just one of many adventurous projects from the Rotterdam-based architecture firm.  Their design for KWG M Cube’s unique façade ensures it has an ever-changing appearance. Hunter Douglas, who specialise in architectural solutions for exteriors, ceilings, and windows, manufactured the specified tiles.

KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers
KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers

The freedom their NBK Architectural Terracotta affords designers, providing tiles in traditional terracotta form, as well as their ability to utilise a range of colours, 3D embossing techniques, and special glazings, made them a clear choice for the project.

KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers
KWG·M·CUBE by MVRDV. Photo Credit: Seth Powers


MVRDV
Hunter Douglas Architectural
NBK Terracotta

A new post by Hanna Simpson, Diary of a Tile Addict, March 2019.

2 thoughts on “Magnificent M Cube

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