From cottagecore to grandmillennial, homeowners’ interior choices have been heavily influenced by social media platforms such as TikTok, Instagram and Pinterest.
With people staying in more as the night draws in, Alan Boswell Landlord Building Insurance were inspired to discover the trendiest paint colours on Instagram for a room makeover this year. The experts collated a seed list of popular paint shades from reputable sites and examined the number of Instagram hashtags each shade has garnered.
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20 most Instagrammed paint colours so far in 2022:
1 Hague Blue by Farrow & Ball; 2 Green Smoke by Farrow & Ball; 3 Stiffkey Blue by Farrow & Ball; 4 Dove Grey by Laura Ashley; 5 Paris Grey by Zoffany; 6 Cornforth White by Farrow & Ball; 7 Sulking Room Pink by Farrow & Ball; 8 French Grey by Little Greene; 9 Inchyra Blue by Farrow & Ball; 10 Skimming Stone by Farrow & Ball; 11 Elephant’s Breath by Farrow & Ball; 12 Bancha by Farrow & Ball; 13 Hale Navy by Benjamin Moore; 14 Setting Plaster by Farrow & Ball; 15 Purbeck Stone by Farrow & Ball; 16 Sap Green by Farrow & Ball; 17 Jitney by Farrow & Ball; 18 De Nimes by Farrow & Ball; 19 Denim Drift by Dulux; and 20 Chic Shadow by Dulux.
Hague Blue by Farrow and Ball is a dramatic yet elegant blue hue, the shade adds a touch of sophistication and easily warms up living spaces when paired with neutrals like cream or beige. Farrow and Ball’s Green Smoke is a smoky green with a hint of blue that evokes calmness. It is a versatile shade that would fit any room from the kitchen to bath. Pops of golds also go exceptionally well with this colour! Farrow and Ball’s Stiffkey Blue is a rich inky blue hue adds character to a contemporary-styled room, especially when paired with warm metallics. Rounding off the top five most Insta-worthy paint colours are timeless grey shades, Dove Grey and Paris Grey.
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This study was undertaken by Alan Boswell Landlord Building Insurance: https://www.alanboswell.com/landlord-insurance/landlord-building-insurance/.
A new post by Joe Simpson, Diary of a Tile Addict, November 2022.