Recent tile exhibitions have also seen unexpected tonal colour combinations, such as blue with blue-green, or orange with red. These analogous colours share a common base colour and, when juxtaposed, create dynamic yet quite delicate compositions that can be both expressive and surprisingly elegant. Continue reading Commercialising Colour
Too few marketing campaigns for new ceramic tile ranges really hit the target. Many are simply too flowery and pretentious. Others follow the herd and are light on differentiation. Most fail to identify and address a specific audience. But, every now and then, I come across a marketing idea that is well focused, coherent and relevant. Continue reading Polychromie Architecturale
