One of the attractions of today’s digital inkjet printing technology is that rare and prohibitively expensive natural materials are suddenly available as affordable, highly authentic, reproductions.
Alabaster is a great example. Once the sole preserve of business tycoons and premier league footballers, this ultra-glamorous stone is now a design in many top-of-the-range ceramic tile manufacturer’s portfolios.
Many Italian tile brands, like Rex, have always promoted their strong links with cutting-edge fashion. Rex’s new Alibastri range captures this connection. It explores a design trends that re-interprets 1970’s luxury, which was expressed by adorning the home with highly-valued objects and jewel-like embellishments it as if it were a human body.
Alabaster, naturally luxurious and with symmetrical geometry, leads us into a fairy-tale labyrinth: its harshness is transformed into warm, ductile and contemporary lightness: extraordinary, exclusive and elegant. It has the ability to create incredibly sophisticated, one-off design solutions.
Alibastri di Rex enhances the exceptional attributes of this material, with modern tiles created with cutting-edge production systems that allow the quality of a hand-made product to be maintained unaltered.
It comes in seven shades with a strong expressive appeal and one optical white to illuminate the whole collection. The range is available in 800 by 1,800, 600 by 1,200 and 800 by 800mm formats, plus mosaics. There are two finish options: natural and polished.
A new post by Joe Simpson, Diary of a Tile Addict. March 2017.