
The first thing you learn as a journalist is, unfortunately, deep scepticism. And, if there is one thing certain to trigger the sceptic in any B2B journalist it is, surely, a mission statement. By turns bland, boring, unintelligible, pompous, achingly politically correct or corporate clones, very few, it seems to me, provide much insight into a company. So, it is a rare and pleasant surprise when you come across a mission statement that really captures the ethos of a particular company, and provides a deep understanding of just why they stand out from the crowd. To access the full article become a Diary of a Tile Addict member. - Signup
Probably the nicest writeup I have ever seen Joe. Distinctly honoured to be called a friend and happy you found some value in what we do here.
Looking forward to seeing you in Bologna this fall!
Ryan
Excellent. See you there
Joe