WallX, an innovative and exclusive technology developed by Gruppo Italcer, is designed to redefine the concept of ceramic wall covering. This avant-garde project – available to the market through the group’s La Fabbrica AVA brand – combines refined aesthetics with high technical performance, overcoming the limits of traditional materials and paving the way for a new generation of surfaces.

The name WallX was created to immediately convey its identity: Wall, its intended application; X, the symbol of variability, evolution, and adaptability. But X is also indicates the meeting point of two fundamental dimensions of Italcer’s work: technology and aesthetics.

Just 7mm thick, the 600 by 1,200mm WallX pieces allow the creation of lightweight, manageable, and high-performance coverings. However, what truly sets this concept apart is its aesthetic value. This is based on carefully-curated colours, elegant textures, fine detail, and expertly executed first-fire decorations. Together these give life to an evolved ceramic surface capable of enhancing any environment with style. Italcer claims to be the only group currently offering a porcelain stoneware product that combines such lightness, durability, and decorative qualities.

Shown above, the six shades – cipria, malva, avorio, salvia, gesso, cielo – define a powdery, sophisticated palette designed for harmonious chromatic pairings.

Animating the surface are Tropic (above), a continuous botanical motif, and Plasmato, a structure of soft lines: two decorative expressions where material and rhythm meet.

More at: https://www.lafabbrica.it/en/