The Huguet Alphabet

Two years ago our very first Cyberspace Curiosities post covered the Abecedari Collection by Lluís Clotet for Huguet Mallorca, a range of 26 simplistic graphics depicting each letter of the alphabet ready to be mixed and matched and formed into words or geometric patterns. But that’s not the only lettering offered by this innovative company. A modular font designed by Sascha Lobe fragments the letters into … Continue reading The Huguet Alphabet

Polychromie Architecturale

Too few marketing campaigns for new ceramic tile ranges really hit the target. Many are simply too flowery and pretentious. Others follow the herd and are light on differentiation. Most fail to identify and address a specific audience. But, every now and then, I come across a marketing idea that is well focused, coherent and relevant. Continue reading Polychromie Architecturale