The new Marazzi Showroom in Paris opened yesterday, 7th September on the eve of the Paris Design Week, one of the key events in the Saint-Germain-des-Prés quarter. The design of the showroom, which will occupy three floors in a C19th building, conserves all of the typical flavour of Parisian architecture.
With this new showroom – coming just a few months after the launch of the London showroom in May – Marazzi continues its strategy of strengthening its presence in the major European capitals and positioning its brand amongst the international community of architects and interior designers.
The new Marazzi space in Paris will be located at 63 Boulevard Saint-Germain, in the V arrondissement, on the Rive Gauche of the Seine, in a building dating from the Haussmann period in the second half of the Nineteenth Century, overlooking Boulevard Saint-Germain and Rue Thénard.
The design concept, created by Lorenzo Baldini and Antonio Pisano of Marcel Mauer, adheres as closely as possible to the historic and cultural legacy of the building, which housed a bookshop for many years and in which the first floor apartment has surprisingly been conserved intact, including the finishes, with its original sequence of rooms complete with mirrors and fireplaces.
The ground floor welcomes visitors and presents the latest Marazzi collections by means of a system of split panels – ceramic monoliths inspired by mountain peaks and quarried materials – while the complete portfolio of products will be stored in floor-to-ceiling bookcases in the basement.
On the apartment on the upper floor, rooms of different sizes contain meeting tables, alongside tactile moodboards placed against the walls.
“After Clerkenwell in London, Marazzi has now come to Saint-Germain-des-Prés in Paris,” says CEO, Mauro Vandini, “because it is in Europe’s most iconic districts, where the culture of design and architecture is most deeply rooted, that we wish to promote our offering of dialogue, in a blend of tradition and innovation, with the international community of architects and designers.”
The new Marazzi showroom in Paris was designed by Lorenzo Baldini (left) and Antonio Pisano of Marcel Mauer.
The Marazzi Group, which trades in more than 140 countries, was founded in 1935 in Sassuolo. Marazzi is now owned by multinational giant Mohawk Industries, the world’s largest flooring manufacturer.
A new post by Joe Simpson, Diary of a Tile Addict, September 2017.