On 23rd February 2018, National Tile Day in the USA recognised a timeless element of architecture and design. Versatile and attractive, tile finds its way into every room of the home, outdoor spaces, and commercial and industrial buildings, by providing an infinite number of styles through colour, texture and dimension. The durability and energy efficiency of tile adds value, and no material is more sustainable or has lower maintenance costs.
As part of the day, the USA tile industry was urged to share a suitable and inspiring tile image with #WhyTile, #Coverings2017, #NationalTileDay on Instagram and Twitter.
Coverings, the largest international tile and stone show in North America, founded National Tile Day in 2017 to shine a spotlight on the benefit of tile in residential and commercial design. The Registrar at National Day Calendar declared the day to be observed annually on February 23. https://nationaldaycalendar.com/national-tile-day-february-23/
This year Daltile really pulled out the stops in support. Daltile showrooms nationwide hosted Sweet Celebrations in honour of National Tile Day. These open-house events featured in-house sweet shops filled with candies, educational strolls through the showrooms that highlight the “4 Ts of Tile” and presentations of Daltile’s newly-launched products.
“National Tile Day was created to recognize tile as a timeless element of architecture and design,” said Corinthia Runge, Manager of Gallery and Showroom Operations for Dal-Tile Corporation. “This year we are hosting events nationwide to celebrate this day. Amidst the festive decorations, we are also prominently highlighting the ‘4 Ts of Tile’ which we have created to help customers clearly remember why tile is such a fabulous choice. The attributes of tile as presented by our Why Tile campaign are: Tough, Timeless, Trouble-Free and Trustworthy.”
“We are excited to be hosting our first annual National Tile Day event, celebrating all that is great about tile!” said Ginga Guidroz, Manager of the Daltile Design Studio in Dallas. “We have been generating excitement among our customers building up to today’s celebration. Our store is located in the heart of the Dallas Design District. Because of our location, we do business with the entire gamut of trade customers: interior designers, architects, builders and contractors as well as consumers who are selecting tile through their professional. Everyone has been invited to share in the fun, so as a hub of our design community, we are expecting a nice turn-out for the celebration at our showroom.”
A new post by Joe Simpson, Diary of a Tile Addict, March 2018.