Italian Interaction

Strada Dinamica: the Ceramics of Italy central stand at Coverings
Strada Dinamica: the Ceramics of Italy central stand at Coverings

From 8th to 11th May 2018, Ceramics of Italy will bring an impressive contingent to Atlanta for the 29th edition of Coverings: the largest international tile and stone exhibition in North America.  Organized by Confindustria Ceramica (the Italian Ceramic Trade Association), with support from the Italian Ministry of Economic Development, the Ceramics of Italy pavilion will feature 76 stands with over 120 member brands introducing new collections that demonstrate impressive advancements in technology with a thoughtful focus on design trends.

Strada Dinamica: the Ceramics of Italy central stand at Coverings
Strada Dinamica: the Ceramics of Italy central stand at Coverings

Returning for another year, the Ceramics of Italy central stand, Strada Dinamica, will continue to serve as the focal point for the pavilion with an information hub and authentic Italian café.  Ceramics of Italy will also participate in several educational sessions and commemorate the history of Italian tile in North America with a special event and film honouring the 25th anniversary of the Tile Competition. With a focus on tradition while celebrating the past and simultaneously looking towards the future, the Italian Pavilion promises to lead in exciting new products and innovations during the show.

Strada Dinamica: the Ceramics of Italy central stand at Coverings
Strada Dinamica: the Ceramics of Italy central stand at Coverings

Strada Dinamica, the Ceramics of Italy booth located in Hall B3, 1630, is modelled on a busy urban pavement and includes benches, standing communal tables and two large kiosks, which house a café, coffee bar and information desk.  Designed by New York firm e+i studio, the swooping, wave-like motions and organic curvature throughout the space create an inviting, modernist aesthetic reminiscent of Italian futurism.

Strada Dinamica: the Ceramics of Italy central stand at Coverings
Strada Dinamica: the Ceramics of Italy central stand at Coverings

Several members companies contributed products to bring the Italian streetscape to life including Florim, whose Magnum Oversize collection demonstrates the versatility of thin porcelain slabs, and Lea Ceramiche whose large format floor tiles are set on a raised flooring system by Newfloor Srl Raised Floors.  Fila Surface Care Solutions also provided cleaning products for the booth.  Conveying a sense of motion and natural flow, the booth welcomes visitors to step up and explore the space while learning more about the Italian tile industry.  Ceramics of Italy’s culinary partner, Spuntino Catering will continue serving a taste of la dolce vita in Strada Dinamica throughout the show.

More at: https://www.ceramica.info/en/

A new post by Joe Simpson, Diary of a Tile Addict, April 2018.

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