Offering a calm natural look that is a relaxing antidote to the stresses of everyday life, home owners have long retreated to nurturing green colour schemes. This trend will be turbo charged as paint brand Dulux names the soft and radiant Soulful Sage as its official Colour of the Year for 2027.
Each year, the paint company’s colour experts conduct research and review insights to decide upon a specific shade that the company believes best reflects how consumers want to live, feel, and decorate their spaces. Dulux explains that green is a “healing, mood-boosting colour”, and with its forecasting revealing that people around the world are “feeling weighed down by modern life and looking for a little light relief,” the company claims that this year’s Soulful Sage can “make your heart glow, your soul shine and your spirits soar.”
The paint brand also says that because research shows that spending time in nature can have mood-boosting effects, it believes using soft natural green shades to decorate a space can lift homeowners’ spirits. The colour of sustainability – both environmental and mental – green also reflects the increasing influence of biophilic interior design that can also promote healing feelings.
Soulful Sage is an ethereal sage tone. It is versatile and sensory. Soft and silvery, it’s a shade that can elevate a room in countless different ways bringing in radiance, elegance, and delight. It is ideal used on its own for an on-trend, wraparound colour scheme, but also makes a brilliant combination shade.
As well as kitchens and bathrooms, Dulux is proposing Soulful Sage for the home office: an increasingly essential living space. In smaller homes or apartments, it often doubles up with the dining or guest room. These multifunctional spaces need understated and versatile colour schemes. What’s more green is said to aid concentration, making Soulful Sage is a natural choice for these domestic workspaces.
Dulux Colour of the Year is one of the most influential of the global colour predictions. Last year, for the first time in the company’s history, Dulux named multiple paint shades as it Colour(s) of the Year for 2026: The Rhythm of Blues, a trio of versatile indigo shades, Mellow Flow, Free Groove, and Slow Swing. They followed True Joy, a bright and positive yellow, in 2025, and 2024’s Sweet Embrace; a dusky pink described as a “delicate, optimistic and modern tone that is understated and comforting.”
More at: https://www.dulux.co.uk/en/colour-inspiration/colour-of-the-year-2027-soulful-sage