Optimism in the Tile Market

A new report on the UK Tiles Market from MTW Research has found that despite short term ‘Brexit Jitters’, sales of ceramic tiles are set for a £60 million boost in the next few years. The 180 page report found that while there has been a slowdown in recent months, longer term prospects are positive as tile suppliers continue to focus on adding value to … Continue reading Optimism in the Tile Market

Polychromie Architecturale

Too few marketing campaigns for new ceramic tile ranges really hit the target. Many are simply too flowery and pretentious. Others follow the herd and are light on differentiation. Most fail to identify and address a specific audience. But, every now and then, I come across a marketing idea that is well focused, coherent and relevant. Continue reading Polychromie Architecturale

Welcome To The World Of Tiles

Diary of a Tile Addict is intended to introduce tile enthusiasts to developments in tile design, significant architectural projects that use tiles creatively, technological developments that are driving the tile industry forward, news on tile exhibitions around the world as they happen, and also as a way to meet the many talented and inspiring individuals who together make the ceramic tile sector so creatively diverse, technically advanced and intellectually fascinating. Continue reading Welcome To The World Of Tiles