Creating collections that enable some level of customisation is becoming something of a necessity for today’s interior design. Variations in shape, size, and colour that can be combined in a large range of layouts ensure a level of harmony in spaces. Gigacer‘s Concept 1 enables this level of continuity, providing surface options for all kinds of needs: for both indoor and outdoor applications, as well … Continue reading All in One
A masterful selection of colour takes over in Gigacer‘s Avantime collection. Beginning with Tonal, two distinct colour scales offer neutral tones that are both warm and cool. Rich and textured variants of these shades are shown throughout Blanc, Ivory, Braun, and Gris. The vibrant reds and greens added an enticing decorative element, but now Gigacer have added a whole new range of decors to delight … Continue reading Avantime Addition
Cersaie is the gift that keeps on giving, and this third installment of the curiosities from the show demonstrates wonderfully the range of delights we had the privilege of seeing. One particular collection from the Gigacer stand made quite the impression with its varied textured geometric patterns and bold colour choices. Ink has a unique appearance, modern lively colours, subtle shade variation and a look … Continue reading Cersaie Curiosities III
Cersaie is the gift that keeps on giving, and this third installment of the curiosities from the show demonstrates wonderfully the range of delights we had the privilege of seeing. One particular collection from the Gigacer stand made quite the impression with its varied textured geometric patterns and bold colour choices. Ink has a unique appearance, modern lively colours, subtle shade variation and a look … Continue reading Cersaie ’19 Curiosities III
Recent tile exhibitions have also seen unexpected tonal colour combinations, such as blue with blue-green, or orange with red. These analogous colours share a common base colour and, when juxtaposed, create dynamic yet quite delicate compositions that can be both expressive and surprisingly elegant. Continue reading Commercialising Colour
Too few marketing campaigns for new ceramic tile ranges really hit the target. Many are simply too flowery and pretentious. Others follow the herd and are light on differentiation. Most fail to identify and address a specific audience. But, every now and then, I come across a marketing idea that is well focused, coherent and relevant. Continue reading Polychromie Architecturale
