Red Dot Concrete

Bentu’s Shadow design simply let the form follows function, so the concrete tiles are free from unnecessary embellishment; and are thus concise and elegant. Professor Dr. Peter Zec, CEO of the Red Dot Award, says: “Only design visionaries can achieve the perfect harmony between the quality of the function, seductiveness, use and responsibility. The award finds ground-breaking designs like these and makes them visible to the whole world.” Continue reading Red Dot Concrete

Polychromie Architecturale

Too few marketing campaigns for new ceramic tile ranges really hit the target. Many are simply too flowery and pretentious. Others follow the herd and are light on differentiation. Most fail to identify and address a specific audience. But, every now and then, I come across a marketing idea that is well focused, coherent and relevant. Continue reading Polychromie Architecturale