Tiling Thesaurus: M – P

I’m away on holiday until the 13th February, so I’ll leave you with some tile humour. Well, it may be humour! Majolica: I thought I was going on holiday, but I ended up in another dusty tile factory. Mohs: In the scale of things, very important. In reality, totally ignored by one and all. Mosaic: The perfect opportunity to get rid of all those dust-covered … Continue reading Tiling Thesaurus: M – P

Metallic Chic

Capturing the vogue for metallic effects in 2007. Steelwork by Ceramica Fioranese is a range that transforms ceramics into a shiny, vibrant material, sparkling with the glimmer of metal and its infinite warm and cold tones. The range interprets the colour and look of steel, silver and bronze, and even has traces of pure gold. This through-bodied porcelain range comes in bronzo, argento, acciaio, oro … Continue reading Metallic Chic

Polychromie Architecturale

Too few marketing campaigns for new ceramic tile ranges really hit the target. Many are simply too flowery and pretentious. Others follow the herd and are light on differentiation. Most fail to identify and address a specific audience. But, every now and then, I come across a marketing idea that is well focused, coherent and relevant. Continue reading Polychromie Architecturale